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New Active IQ business development team prioritises consultancy and partnerships


Posted on 10 Jan 20

Active IQ has refreshed its business development team to prioritise consultancy and partnerships in response to changing demand for its services.

Adam Armstrong and Tad Chapman have both been promoted from their business development manager roles to business consultants to head up the northern and southern regions respectively. Formed to provide high-level and bespoke consultancy and support to both existing and new clients, the expanded team comprises three new business development executives tasked to develop relationships and enrich partnerships.

Tad has 11 years' experience in the active leisure industry and has been with Active IQ for three, while Adam has 10 years' industry experience and has been with the company for two.

"A key focus for our new team is to partner more closely with our centres, offer an even broader range of resources and facilitate a wider sharing of knowledge and expertise," said Adam. "It's clear that business teams can't simply be sales-driven, particularly in today's fast-changing and turbulent education climate.

"Active IQ has always offered a high level of advice and support to clients and centres, but our new structure and focus will take this to the next level. The focus for our new team will be to grow and enhance business opportunities through strengthening and proliferating partnerships.

"Our three new colleagues will cover distinct geographical locations with a view to addressing specific local needs and by moving away from 'national' programmes, we can focus more on local initiatives."

"The active leisure industry is seeking service-orientated solutions over sales-orientated offers," added Tad. "In the new year ahead, we have the capacity and skills to help our clients navigate the still developing space around end-point assessment, the new apprenticeship standards and updated qualifications."

The expanded business development team is also extending its reach into overseas markets.

"The high standards and scrutiny that we have here in the UK is not always mirrored abroad with some countries yet to establish accredited industry standards," concluded Tad. "We are looking to raise fitness training and assessment standards across a range of territories."