Posted on 28 February 2025
This month, Head of Business Development Lisa Skelton shares insights into Active IQ’s ongoing initiatives to expand into international markets.
By Lisa Skelton, Head of Business Development at Active IQ
At Active IQ, we are passionate about elevating education standards in the fitness industry worldwide. As Head of Business Development, I am proud to share our ongoing initiatives to expand into international markets, ensuring that our programs not only provide world-class education but also support the upskilling of fitness professionals across different regions.
A global approach with local considerations
Our commitment to excellence drives us to align our qualifications with global standards while respecting the unique cultural landscapes in which we operate. Our recent trip to Riyadh marked a significant milestone in our international expansion efforts. It offered us invaluable insights into the cultural distinctions that set Saudi Arabia apart from other markets we serve.
Engaging with local training providers, industry leaders, and educational institutions reinforced the importance of tailoring our approach to meet regional expectations while maintaining compliance and upholding our high standards. By doing so, we ensure that our qualifications are not only recognised globally but also relevant and practical in diverse cultural settings.
Aligning with Saudi Arabia’s Vision 2030
Saudi Arabia’s Vision 2030 places a strong emphasis on education and workforce development, and we are honoured to be actively involved in discussions with the Ministry of Education and Register of Exercise Professionals (REPs) bodies. Our goal is to ensure that our qualifications not only meet but exceed expectations, thereby creating sustainable pathways for learners. By offering globally recognized certifications, we empower individuals with the skills and credentials needed to advance their careers in the fitness industry.
Global recognition and career mobility
Active IQ has always set high standards for education and training, and our international expansion reflects this commitment. Our qualifications are mapped to ICREPs (International Confederation of Registers for Exercise Professionals) and EREPs (European Register of Exercise Professionals), ensuring their portability and recognition across multiple countries. This means that learners completing our programs can seamlessly transition into fitness careers across different regions, enhancing their employability and broadening their career opportunities.
Strengthening partnerships for quality education
To support our global partners, we work closely with ministries, regulatory bodies, and industry experts to refine our programs. This ensures that while meeting local requirements, we retain the core principles of excellence that define Active IQ. By balancing cultural considerations with our rigorous educational standards, we continue to empower learners with the knowledge and skills necessary to excel in the fitness industry.
Looking ahead: shaping the future of fitness education
As we continue to expand, our mission remains clear: to elevate education standards in the fitness industry worldwide. By forging strong partnerships, embracing cultural differences, and maintaining our commitment to excellence, we ensure that Active IQ’s programs provide the best possible learning experience and career pathways for professionals globally.
We are excited about the opportunities ahead and look forward to strengthening our international footprint. If you are interested in collaborating or learning more about our international programs, let’s connect and explore how we can advance education standards together.